ELT course design – insight

Cover and page designs created for an international course primarily aimed at European academic schools with students aged 12–18. The brief was for the book to look sophisticated and for content to ‘challenge, develop and inspire’ the students.


The cover image was a last minute find on a stock library, but the project team felt it captured the spirit of the course and its graphic nature made it easy to use on the inside of the book as well. Photoshop was used to create the different colour-ways for each level.


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The course combines real world reading texts with densely packed exercises and feature boxes. This meant a clean design with colour-coded sections and clear reading paths were important in presenting the material and the realia and images create impact.

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